Hi, I’m Lina! 🫶🏻


Senior Product Designer with 5 years of experience 
in mobile & web, B2B & B2C. 

Worked and mentored at Dodo Brands, Dom.ru, BBE, Tutu Travel

Let’s chat → Telegram or Email

    Here is my CV


    you can download it



    Senior Product Designer ∙ Tutu Travel

    Nov 2025 – Present
    Travel tech platform for trains, buses,
    flights, and other journeys across Russia and CIS



    Key achievements:

    – Rebuilt team setup and established clearer design processes → improved collaboration and delivery
    predictability.
    – Led art direction for a new product → defined visual principles and ensured consistent UX/UI across
    the experience.




    B2B Senior Product Designer ∙ Dodo Brands

    Feb 2024 – Nov 2025
    International food-tech company with 2000+ pizza
    restaurants worldwide and millions of monthly orders.



    Key achievements:

    – Reduced erroneous orders by 25.5% via redesigned assembly flow →
    improved usability and trust in a B2B environment.
    – Analyzed 1M+ bonuses, defined default rewards, eliminated anomalies →
    $100K+ monthly savings for franchises.
    – Designed and tested MVP concepts that shaped the long-term roadmap
    and scaled features to 25% of restaurants.
    – Collaborated with ML teams: designed interfaces for staffing recommendations
    and hiring forecasts powered by algorithms.
    – Improved design system and Figma structure, enabling faster iteration
    and collaboration across multiple teams.




    Mentor: Product Design ∙ Bang Bang Education

    Oct 2023 – Present
    Online school of visual culture and modern professions with 200,000+ students


    Key achievements:

    – I delivered a lecture series on grids in web design.
    – I evaluate and give feedback on the projects of 60+ students, help them develop and improve their skills.
    – I support students, answer their questions and try to provide individual support.
    – I gave online lectures on design topics for students.




    Senior Product Designer ∙ R1 ∙ Dom.ru

    Feb 2022 – Feb 2024
    Internet provider with over 7 million connected households (509k MAU).


    Key achievements:

    – Increased payment conversion by 22%, session duration by 9%, reduced bounce rate by 52%.
    – Designed purchase, credit & payment flows: subscriptions, autopay, Faster Payments (SBP) → $55K+ monthly savings.
    – Added CTA block to “About Company” page → 7.5% conversion, one of the top ad units.
    – Ran usability & A/B tests, iterated based on analytics.
    – Promoted to Senior; mentored junior teammates and improved team processes.




    UX/UI Designer ∙ Sequenia

  • Apr 2021 – Mar 2022
    Studio developing mobile apps for iOS and Android


    Key achievements:

    – Delivered 2 mobile apps from scratch to App Store & Play Market.
    – Maintained and updated 8 apps to meet business needs.
    – Redesigned company website and launched 3 landing pages to promote new products.




    In addition, I collaborated with the IT school MDA (Moscow Digital Academy)
    and took on several freelance projects,
    including work with Skipp and Human Saucer Agency.